tag:blogger.com,1999:blog-11017554092821365982012-02-01T09:17:09.429ZE-Marketing News and Tips covering: Internet Marketing, Mobile Marketing, Social Media, SEO, Online PR crisis communication and Online Reputation ManagementNadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.comBlogger831100tag:blogger.com,1999:blog-1101755409282136598.post-77433567554262173052011-06-03T15:22:00.007+01:002011-06-03T16:46:30.013+01:00

This week Google caused quite a stir in the news announcing its new long-waited product: Google Wallet, powered by a nearly Sci-Fi technology - Near Field Communications. What it promisses to do is allow you use your mobile phone as a payment tool offline.At this point already numerous companies are tempted to participate in what's expected to become a huge market which might lead the brands

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-35856674234942440002011-05-06T12:40:00.004+01:002011-05-06T13:00:33.302+01:00

In the idea of bringing up fresh and curious E-marketing News worth being aware of, I've listed below a roundup of today's search and new media headlines from around the web. This is a new practice which will be "aired" each Friday. Happy reading!Search Marketing News (SEO & PPC):Facebook, Google mull Skype deals (Reuters);A world of curiosity: a peek at searches around the globe (Official Google

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-62848391921733630652011-03-21T13:42:00.007Z2011-03-21T15:45:10.620Z

When a retailer succeeds to perform well online, seeing conversions growth and a motivational return on investment it's time to check the audience settings, to be able to find out if there're any mobile users browsing your site and even better - becoming your customers? Use your Adwords Stats combined with Google Analytics traffic source data to find out more of.. In the meantime - how can you

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com3tag:blogger.com,1999:blog-1101755409282136598.post-40853662644218464392011-02-16T13:24:00.007Z2011-02-16T13:41:04.231Z

You might have heard about Orkut, which is a social network owned and operated by Google since 2004. If you haven't heard of it so far it might be because its main users are in Brazil - 48.0%, followed by India - 39.2% and United States with 2.2%.As of February 2011, Alexa traffic ranked Orkut 102nd in the world, so that the website currently has more than 100 million active users worldwide. So

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-66918307697421271582011-02-14T14:30:00.003Z2011-02-14T14:43:19.292Z

How does Google prove its Love? By setting up a Map for your Valentine.The idea behind this special occasion tool (click to follow the link) is to help you map your Valentine so that you can send your special someone a note about that utterly special place you've shared a memory, which actually can be anything you fancy reminding him/her about, even if this wasn't your best shot, - so here it is

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-80107953928686512922011-01-11T00:24:00.008Z2011-01-11T02:10:25.736Z

Search has become more diversified these days, since getting search results became an indispensable part of the overall daily web experience and it's getting more & more complex, due to a plethora of innovative technologies which just about yesterday seemed a matter of SF..Today we can use search engines that are able to understand our voice commands, by employing voice recognition tools; that

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-43757169693080541302010-12-07T00:59:00.006Z2010-12-07T01:17:37.047Z

The below screen shot was taken today while accessing the new Google blog post regarding Google eBooks application :Would that be a testing of the new social networking "wizardry" crafted by Google for the nearest future? Or it's an "accidental error" on Official Google blog page, which was updated in real-time?I'll leave it to your own judgement - but if anybody can explain this I'd be eager to

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-45596052439374226732010-12-07T00:05:00.009Z2010-12-07T00:56:44.562Z

Until now, the Profile has included basic information about the user: our name, hometown, schools we attended, the place where we work. In the new features, which will be gradually rolled out to the user base over the next few weeks, the Profile now includes the last five photos in which the user was tagged. If you're wondering why would photos come in the limelight first - here's the motivation

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-20873558425223208562010-11-16T00:13:00.004Z2010-11-16T00:42:08.250Z

In February we've heard about a new project Facebook was secretly working on, called "Project Titan" (a web-based email client) which according to TechCrunch findings was internally unofficially referred to as “Gmail killer”. This has now officially turned into a personal @facebook.com email addresses for users!As Telegraph mentions - "Mark Zuckerberg, Facebook’s founder and chief has

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-12936775825547772082010-11-06T19:00:00.008Z2010-11-06T20:37:32.021Z

The below might be a proof for a new PPC-oriented beta-project launched by Google and currently being tested in the US. Although there's no official statement made by the company yet, the screenshots I've collected today on the web have just been placed on some US-based PPC/SEO blogs who may have noticed a new feature for web search users - the new drop-down Adwords ads.The screen shots below

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-62269910643033044882010-11-04T00:53:00.007Z2010-11-04T01:35:58.498Z

Google has aired today an announcement regarding its trial for a tool that lets advertisers measure how effective their mobile search ads are at generating calls:For some time now, Google has allowed mobile advertisers to add their phone number to AdWord text ads. The aim of that was to let customers just click on the number and place a call. Yet, so far it was hard to track how well these ads

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-60687357591125839802010-10-02T23:04:00.006+01:002010-10-07T10:40:42.721+01:00

What does Facebook lack in to make its communication platform more..catchy? Its founders are now proudly announcing that the time people spend on Facebook worldwide is longer than..on search engines! Why not enhancing user experience by adding to it a competitive advantage - a bonus that would make us spend our time even longer on Facebook, since we'll be able to hear, apart from mearly see. So,

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-11028531440742111452010-09-24T13:06:00.005+01:002010-09-24T13:17:49.507+01:00

Google has launched Product Extensions, its new AdWords feature, in the UK, which aims to further enhance ads by including more relevant and specific information.Product Extensions, first trialled in the US last November, is rolling out to UK advertisers today as an added-value feature which won’t incur any additional charges.According to Google's official blog, Product Extensions lets

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-40646747957338466952010-09-22T17:55:00.007+01:002010-09-24T13:01:28.242+01:00

Hi everyone. I've started a new section aiming at reviewing sites that either I or you stumble upon while browsing the web and find it both handy & entertaining, basically anything you'd consider worth sharing.I'll start the ball rolling out with AIType - a handy online text predictor for those finding writing texts both challenging and time-consuming.AIType kicked off as a tool for folks who

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-8644845230959003722010-09-14T18:11:00.006+01:002010-09-14T21:01:52.048+01:00

You must have already heard of Google's largely buzzed (already revealed) "streaming" or "real-time" search engine - Google Instant. What it mainly does is that it shows automatically updated results with each letter typed - and that's the big web hit at the moment or, as many regard it: the end of "Search" button.. Would that be the case or not, I'm more interested now in the effect it may have

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com3tag:blogger.com,1999:blog-1101755409282136598.post-47290095059862792762010-09-05T14:18:00.019+01:002010-09-14T00:18:48.953+01:00

Hi all, let me introduce myself - my name is Nadya and I've been happily doing PR for years, before I realized that working in digital marketing is my next "wanna-be". I started this blog aiming to be always in the loop of news/trends that are changing traditional PR & marketing and make it further open to the online space. Also, selected news are checked against at least 3 valuable sources (my

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-68677434883564208572010-09-02T17:29:00.004+01:002010-09-02T20:10:05.791+01:00

The Online Advertising business will soon slip under a common umbrella of valid regulations for all parties involved: as of 1 March 2011 the online ads will become subject to the same strict advertising rules as traditional media!The Advertising Standards Authority will be getting enough online power to be able to ban marketing statements on social networks such as Facebook and Twitter. Moreover,

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-90724207618066489362010-08-31T16:48:00.009+01:002010-09-01T09:27:08.288+01:00

What tools do we tend to really appreciate today while managing our workflow? To mention just the most "appealing" ones: optimisation and time-saving solutions. No wonder: the reason lies in - data overload.. Are you feeling overwhelmed with the amount of data received via email inbox? Too many letters to read - and thus..quite a lot of them - to skip?Google has come up with - Google Priority

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-33765258128949290712010-08-19T15:54:00.004+01:002010-08-20T11:15:30.165+01:00

This post has been written by a guest contributor - Kristin Gabriel, Social Media Professional at MarComNewMedia.com.Marketing and PR has morphed into a combination of old school traditional media, and the latest social media marketing strategies. I have been blogging for a variety of different clients over the last eight years. Some of the first tricks that I first learned still apply.Many are

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-1082956392819111592010-08-16T16:17:00.009+01:002010-08-18T17:56:09.901+01:00

Have you heard so far of Boomerang for Gmail? The service claims to be able to help you schedule the exact time and day for sending your emails. Say you'd like to set a recurring task for certain days, to be able to notify your colleagues or maybe clients (in which case that could be an add-on to your e-mail marketing campaign), or just to send a greeting card to your friends on a Birthday

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-80094980911561754582010-08-05T00:18:00.004+01:002010-08-05T01:05:26.869+01:00

The 75-million subscribers-rich professional network LinkedIn has acquired social recommendation technology mSpoke. Although the terms of acquisition were not yet made public, place your bets - LinkedIn is heading towards greater relevancy and more engagement. Apparently social recommendations' trend is skyrocketing (e.g.search engines have already started to integrate social features to be able

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-26674144764211255892010-07-29T18:20:00.008+01:002010-07-29T18:48:50.839+01:00

It's now official: you'll be soon able to post your questions on any topic to an audience of over 500 million people, as promissed by Facebook. Facebook has introduced a new 'ask a question' option, which will allow you:- to post questions;- upload photos;- create polls and get:- personalized answers, and all that in an attempt to leverage "collective wisdom",to which I'd add: worldwide wisdom!

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-46003736608921663412010-07-22T18:11:00.011+01:002010-07-31T09:42:57.701+01:00

Facebook will soon have its own story told.. Will it be a success? At this point the buzz figures are already speaking out loud, potentially powered at least by one in 12 human beings on this planet who now "happen" to be Facebook users, numbering already 500 millions chaps! If it will prove more popular than the social website itself - not sure, yet - “The Social Network” is quite an ambitious

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-83331681020511416272010-07-07T17:10:00.006+01:002010-07-07T17:56:59.941+01:00

Beware: Google announced its debut as Online Consumer Reviews Aggregator. Retailers and merchants should now be aware that consumers’ reviews will from now on be integrated into Google Product Search, which makes it both attractive and tricky. It’s already a fact that two of the most utilized tools for consumers on the Web are search and consumer-generated product reviews. It proves that we no

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-64970872032381313662010-06-29T21:45:00.009+01:002010-07-04T14:44:51.767+01:00

"Whisper to me your search query and I'll be ready to fire up the results for you", - supposedly 'said' Google this week to its multi-million clients' base. We've all experienced the meaning of speed...I'll clarify: speed accompanies now the search market leader : the quicker you can get the user to the desired "land"-ing page, the higher will be his recognition: in terms of traffic, sales and .

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-72519225629840275932010-06-17T13:16:00.006+01:002010-06-17T23:35:50.703+01:00

Today it was announced that BP has agreed to set aside £13.5billion to compensate victims of the devastating Gulf of Mexico oil spill. So far BP has lost almost half of its market value already. Needless to say what a significant impact this has had on the overall brand image, where PR strategies come in place almost instanteneously.So what exactly did the company do to improve its image or at

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-61388986220178986452010-06-09T13:09:00.005+01:002010-06-09T15:12:51.663+01:00

If you're tapping into the online business world - having good analytics is always key. As announced recently at the f8 conference, the new tool brought by Facebook - Insights Dashboard is a revamped set of analytics on (anonymized) user data. Hereby, Facebook promissed that its new tool may provide you with better metrics for your Facebook applications, websites, and also Pages:What is it

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-79407777773828211632010-06-04T11:17:00.006+01:002010-06-04T16:20:06.358+01:00

There’s been a lot of buzz recently about Foursquare among advertisers trying out new mobile tools to reach their audience.You must have heard about it by now (for those who haven't, here’s a short overview of Forsquare). I’ve heard many people predicting a great deal of advantages that Foursquare and other location-based services (Gowalla,Loopt in,etc) will bring along for Social Media

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-39886025844794768162010-05-25T00:04:00.014+01:002010-05-26T01:20:18.891+01:00

Online search has been among us for almost a decade so that today we no longer need extensive details or granular explanations in order to find a product/service, an address, any past or present character, just anything really - since we simply "google it!".Search knows no boundaries, so that users are facing today an overwhelming plethora of online offers (both "sponsored" and organic ones: i.e.

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-20884474064320708772010-05-21T13:00:00.005+01:002010-05-21T14:02:48.534+01:00

Not sure if there's anyone yet who'd receive any greetings on this occasion, but it's curious to know that privacy issues which Facebook has been facing almost from its inception has stimulated someone to actually set up a "Quit Facebook Day":Reasons behind? The group which now counts over 11000 subscribers consider that even you update your security settings on your Facebook profile, that

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-18799456683340226732010-05-17T09:58:00.004+01:002010-05-17T16:00:18.590+01:00

What would you do if you'd want to sell your products/services in a more "socially creative" way? Besides, a bit of buzz wouldn't harm, right?:) Levi's have recently integrated Facebook's new "Like" feature into their website and linked it to each product category. Moreover - they went a bit forward by integrating consumer reviews, which shows what other products your Facebook friends have liked,

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-45244769321666091102010-04-28T19:44:00.012+01:002010-04-28T22:26:33.634+01:00

So you've set up for yourself a fairly visible online presence, but you haven't really made it on purpose: perhaps you may have followed your friends' advice and joined a whole range of social websites: Facebook, MySpace, Twitter, etc and yes - you've even opened a LinkedIn page (since most of your new colleagues have one)... but the truth is - you aren't really happy about your "online looks" as

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-66961427699380914592010-04-19T23:01:00.006+01:002010-04-19T23:36:33.453+01:00

Why I've chosen to share this campaign' link? As mentioned in previous post, brands are currently targeting consumers wherever they go: be that outside - on the streets, inside - on message boards, on newspapers' pages, on TV screens, online and even on mobile phones. Reaching consumers and holding their attention is an uneasy task today, since consumers became prosumers and their voice may put

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-80669198688782208522010-04-19T13:21:00.008+01:002010-04-19T14:36:54.124+01:00

Have you ever wondered what's the average daily exposure of commercial data per person? Researches claim that consumers' are exposed to nearly 3500 brand messages per day. I was surprised seeing a curious video reflection of what we call today "commercial overload": Studio Smack delivers an interesting execution captured in a black & white theme to help "notice the unnoticeable", via Blogilvy.nl

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-3584701321233053532010-04-17T23:53:00.016+01:002010-04-18T23:48:23.216+01:00

KFC,the fast food chain, is currently facing one of most talked-about online PR crises in China. Failure to deliver a promised, half-price discount on a Family Value Barrel has transformed an online promotion into a major word of mouth crisis within just a couple of days.The company has a chain of more than 2,000 stores in China. It first announced its April promotion – Super Tuesday – on its

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-83042927110760610072010-04-14T23:35:00.015+01:002010-04-15T15:22:52.210+01:00

1. News - confirmed: Twitter is just a few miles away from its new-look change. Appearantly the real-time micro-blogging platform is about to undergo a major redesign:Details of the redesign have been disclosed as soon as Doug Bowman, Twitter's creative director, posted a picture showing a new-look which clearly indicates that a key element will be the use of more statistics. "Terrific start" -

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-57337644794097228212010-04-07T19:53:00.002+01:002010-04-07T20:02:53.249+01:00

London leads a chart of the world’s major cities considering its highest number of Twitter user accounts, followed by Los Angeles and Chicago, according to research by Hubspot (based on Geolocation data).Based on an analysis of 9 million accounts, Hubspot has revealed that Twitter accounts that include a profile picture have 10 times the number of followers than those without - a picture on

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-49093402261637232092010-04-07T18:50:00.006+01:002010-04-08T20:06:27.831+01:00

Japanese electronics makers have announced their 3D related plans..- this time on mobile phones! The big news is that they are putting 3D displays on mobile phones and don't require 3D glasses."In the 2D era, contents and infrastructure have spread from movies to homes, and from homes to mobile devices," Sharp exec Yoshisuke Hasegawa told a gathering of reporters in Tokyo, according to Reuters. "

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-13540593555229874482010-03-27T23:24:00.011Z2010-03-28T02:08:01.206+01:00

The reason I refer here to personal brands is simple: our offline activity has been building our reputation for ages, whereas now it doesn't really have the final word to say - our online visibility isn't less important since it adds up a huge amount of features to describe our identity. Thus, to manage our brands online we need an entire toolkit. Also, since things are evolving pretty fast,

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-76729690879742326892010-03-23T23:52:00.007Z2010-03-24T00:33:29.104Z

Paid ads are the backbone of the Online business model. While Google, the world's largest search engine, does not detail sales from its paid ads, it makes 97 percent of its annual revenue of nearly $24 billion from advertising.Google's AdWords platform has been often put against trademark rights and not alongside them for the reason of deliberate "liberalization" of online consumers's choice:

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-12077380445414639272010-03-20T23:24:00.006Z2010-03-21T00:53:39.077Z

You might not be well aware yet that LinkedIn has a blacklist, since the "punishment" installed hasn't been made too obvious: it's more an "implied suggestion" rather than a rule. LinkedIn tells you not to invite people you don’t know, but they don’t make the "side effects" clear.See the page below which asks you about the "source of your connection" each time you hit an invite button: The thing

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-65179822525397545142010-03-16T20:36:00.012Z2010-04-15T01:34:58.443+01:00

US vs. UK Marketing Executives: this article shows the challenges that both camps are facing when it comes to Marketing ROI, especially when Social Media is at stake. A recent study conducted by Anderson Analytics shows that "Marketing ROI" is the top concept mostly buzzed about among the US Marketing Executives - surpassing “Customer Satisfaction” & “Customer Retention”. Interestingly enough - “

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-32230664451641045242010-03-07T22:57:00.015Z2010-03-08T00:51:18.620Z

Marketing budgets are shifting to digital - that's a fact. Along with the advancement of Web 2.0 we’ve witnessed the rise of online communications which many predict may substitute traditional communication tools: say the web will replace TV and social networks will substitute e-mails. Current research offers a solid answer: not so fast and maybe – not even at all. Epsilon CMO Survey 2010 showed

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com8tag:blogger.com,1999:blog-1101755409282136598.post-58506771191174067952010-03-04T00:58:00.006Z2010-03-08T08:42:21.550Z

The news has spread real-time across the world-wide-web: a combat soldier posted the time and location of the raid on his Facebook page saying that troops were planning on "cleaning up" the village (as reported by Fox News)Consequently - Fellow soldiers announced military authorities, who called off the raid immediately. The soldier was court-martialed and sentenced to 10 days in prison.Delicate

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com5tag:blogger.com,1999:blog-1101755409282136598.post-82239131631336187112010-03-02T19:20:00.006Z2010-03-02T20:06:04.814Z

When a company develops a Mobile app it generally aims to answer on a couple of questions: Would my content be relevant, entertaining and real-time engaging? Would it drive more interest, traffic or demand? At this stage in time companies are primarily offering information-based content which would ideally lead to a purchase-aimed one(which is yet likely to happen in the nearest future).Expedia

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com3tag:blogger.com,1999:blog-1101755409282136598.post-3643392768713474572010-03-01T19:25:00.009Z2010-03-01T23:10:04.788Z

“Content is king” – this statement is used today more and more often, since both offline and online audiences are beginning to look for more relevance, accessibility and transparency from their daily brand experiences.The days of consumers passively absorbing a TV commercial or a banner advertising – are over. People research their purchases as never before and they read peers’ opinions about

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com6tag:blogger.com,1999:blog-1101755409282136598.post-51686880530339357502010-02-26T20:28:00.010Z2010-03-01T23:09:10.425Z

I've recently asked my LinkedIn colleagues to answer this question and decided to share their insights. Below I'll list the best feedback collected and would appreciate you to choose the Best Answer or Leave Your Own View: - 1st Answer: "That's a question which every marketer needs to focus at. Our perception about a particular product and company is significant to make a brand die or achieve

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com5tag:blogger.com,1999:blog-1101755409282136598.post-16707694427776049862010-02-26T17:43:00.006Z2010-02-26T18:01:56.567Z

Sounds like Google's decision to acquire YouTube, right? According to Baidu Press Office the company confirms it has received a $50 million investment from Providence Equity Partners to start an online video subsidiary. The aim of the deal is to develop an advertising supported online video business providing premium licensed content in China. The Chinese-language site’s name is registered as

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-4192726859654799922010-02-25T15:14:00.011Z2010-02-25T19:13:37.323Z

Social search continues to be in the limelight, being targeted by major search giants. It all has a reason: social recommendations, which is now "a movement" nobody dares to overlook, particularly due to highest level of confidence we now place in online WOM, or the advices, answers we hear from peers, friends and simply online strangers.According to the today's news bulletin (The Telegraph):

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-75946527096326225802010-02-22T22:41:00.019Z2010-02-24T02:43:27.223Z

What do we trust the brands for? Is it their image that associates to our own, their usage that meets our needs or their promise that we usually see in advertising messages or communication platforms? Some statistics first:- 85% of consumers around the world are willing to change the brands they buy or their consumption habbits; (Environmental Leader, 2008)- 72% of consumers say they purchase a

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com5tag:blogger.com,1999:blog-1101755409282136598.post-45828987424345527452010-02-18T00:49:00.011Z2010-02-18T01:53:40.315Z

Ever noticed how often we're starting to forget about the basic purpose of a mobile phone - voice communication? We text, share, transfer data, browse the Internet etc - and all that because there's a constant lack of time and there're new options that smarty Smartphones are happy to serve with. Yet, how popular these options have become?Bango Analytics registered 600% growth in traffic to

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-40462702976049471502010-02-16T12:12:00.007Z2010-02-18T01:50:02.088Z

So you've got yourself a brand new Smartphone. Now what? According to eMarketer report published today, most smartphone users access accounts via browsers, not apps.Mobile banking is gradually becoming a commodity feature since mobile internet has come up with new options for smartphone users. Even if mobile commerce is not yet a hit, Americans for instance appear to be eagerly adopting mobile

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com5tag:blogger.com,1999:blog-1101755409282136598.post-74718432552099292582010-02-14T16:35:00.009Z2010-02-14T17:10:28.218Z

President Barack Obama is looking for an official Twitterer - was yesterday's nation-wide call across the US, announced by Wall Street Journal for the new job post at the White House. According to the Democratic National Committee - the job description for a “social networks manager” position requires the person to maintain the President’s accounts on Facebook, Twitter and MySpace.The selected

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-781124558121559792010-02-14T15:51:00.006Z2010-02-14T16:25:14.863Z

The following article is a guest post by freelance writer Tam Pay Lynn from Vietnam. Vietnam relationships with Chenese government have a long historical base, especially in terms of territorial and commercial issues. What has cought my attention recently was an obvious link between a major minig deal with Chinese corporations and a suspicious disappearance of Vietnamese websites and blogs

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-57334050292297119202010-02-14T14:54:00.009Z2010-05-05T14:46:39.437+01:00

Thank you for your interest in being part of the Digital Lunch writing community. Whether you are a Professional Marketer or an Enthusiast keeping track of Digital Marketing (say you're observing your country's curious case studies, statistics or trends or you've spotted a case of global interest) - we'd love to hear from you.If you have any questions, topic suggestions or have a post already

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.comtag:blogger.com,1999:blog-1101755409282136598.post-50446500481945551492010-02-11T17:33:00.009Z2010-02-13T13:16:46.779Z

Are you ready for an other Facebook or Twitter only this time from - Google? The Internet Search giant announced yesterday its new "Social" product aimed to let you share links, photos and videos with your friends and other contacts. Also, it automatically retrieves the recent online activity (from Picasa, Flickr, Twitter and Google Reader - no embedded Facebook ties!) and all that only among

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com5tag:blogger.com,1999:blog-1101755409282136598.post-78354761011235141362010-02-08T17:23:00.012Z2010-02-08T23:24:47.212Z

How Safe are Mobile Social Networks today? We are now are now able to access social networks through our mobile phones, not just computers. The trend is quite obvious, since mobile phones are turning into computers themselves. A recent report released by the European Network and Information Security Agency (Enisa) pointed at the the security dangers of using social network sites, especially

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-52359782123392018802010-02-07T00:33:00.009Z2010-02-07T16:57:33.056Z

Actually not yet, as the winners have not been announced, but it doesn't eliminate the possibility since for the 1st time in history an inanimate object enters the Nominee List for the Nobel Peace Prize - The Internet itself ( as announced today by Forbes).The Nobel Committee maintained its tradition to preserve the contenders' names secret for 50 years. Still some nominations were made public.

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com3tag:blogger.com,1999:blog-1101755409282136598.post-44982332286981557632010-02-04T22:58:00.000Z2010-02-05T17:44:53.463Z

How important is the online presence today? How many of us (in the entire world) spend our day-to-day time: online?According to a Harris Interactive poll (December, 2009)the weekly internet usage in the US is now a whopping 13 hours, as twice as many when compared to 2005. Also: * over 60 billion emails are sent daily around the world (ICT data); * 77% of executive recruiters use search

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com7tag:blogger.com,1999:blog-1101755409282136598.post-46762400932732477862010-01-24T22:53:00.019Z2010-02-03T20:18:07.170Z

Previous post outlined major US brands leaving american consumers after decades of market operations. Additional polls have been undertaken and thanks to many several other US brands facing similar fate have been named: Gottschalks, Goody’s, Hummer, Rocky Mountain News and Home Depot Expo. As promised, below is presented an analysis of major UK brands we lost in Credit Crunch, followed in the

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-39720385497682072152010-01-14T16:07:00.015Z2010-02-03T20:18:23.588Z

Recession has hit hard on both brands and consumers. Consumers started to re-think their value patterns, while brands across the world have found themselves facing the shakespearean "filter": To be or not to be...Since this test has spread on a worldwide wave, would be interesting to see its effect in major world economies: USA, UK, EU Countries, China, Russia and Japan.Starting with USA - the

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-44927934164994089512009-12-29T11:40:00.020Z2010-02-20T00:18:11.282Z

I won't mention much about the movie production, rather the brand message behind it.Avatar's global launch promised stunning visuals, knock-out animation, satisfying acting and breathtaking 3-D, involving the 3-Screen Marketing tools: TV (traditional, 1st screen ads - referred also to offline promos, outdoor billboards, press ads, etc), Online Markketing (according to Daily Mail the movie promo

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-73449571985940238332009-12-03T22:10:00.011Z2010-02-03T20:18:42.204Z

Although you could answer the headline question by saying that search will live with or without social media, you may agree that it's becoming more obvious that the search giants are currently doggedly pursuing the trend of "getting social".If yesterday Yahoo! announced that its sites will be accessible through Facebook Connect from next year, then today Google revealed a similar move by allowing

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-13406267333319615212009-11-19T18:09:00.011Z2010-02-03T20:16:01.531Z

These days it becomes more common for Search Engines to adopt "Socially-friendly" techniques, incorporating social media tools into either their search functions (e.g Google, Yahoo and MSN sealing a month ago Twitter search deals) or even - products.With this in mind, Microsoft announced yesterday its new product launch - Microsoft Office 2010, containing a new addition - the Outlook Social

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com3tag:blogger.com,1999:blog-1101755409282136598.post-45361364720637207402009-10-30T17:33:00.015Z2010-02-03T20:16:17.872Z

Web is going through significant changes: soon enough web users will be able to use their own language characters, which so far were strictly Latin.The Internet Corporation for Assigned Names and Numbers (Icann) has announced the major technological shift during its board meeting in Seoul, South Korea (acc. to BBC).It seems that the new web shape will become attractive to millions of potential

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-61786240732474329432009-10-27T19:07:00.016Z2010-02-03T20:16:30.366Z

Is technology "pushing" everybody and even "everything" to talk? The reason I'm wondering is that nowadays information society which caused this overwhelming data overload, followed by media fragmentation is now creating conversations across both offline and online platforms. Brands are becomming more interactive, given "voice" to maintain conversations with consumers, otherwise they just risk to

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com3tag:blogger.com,1999:blog-1101755409282136598.post-61123027164575896212009-10-19T14:46:00.014+01:002010-02-03T20:16:44.805Z

Today WARC (World Advertising Research Center) announced a new Facebook Ad strategy to be focused on "demand generation" purchase stage, meaning that brands are expected to get higher awareness when there's obviously a higher demand rate. Social networking platform, accounts at the moment for over 300 million users worldwide and is only predicted to grow in the future. Moreover, Sheryl Sandberg (

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-59118795874721967662009-10-14T18:43:00.013+01:002010-02-03T20:16:59.345Z

Google announced today the launch of a major UK auction-based video ad platform for YouTube.A couple of months ago major advertising media sources announced both Yahoo! and Google's intentions to bolster advertising solutions, by means of launching new advanced features and services. For example, in June 2009 Yahoo! announced its new self-serve display advertising service, allowing companies to

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-46652325074992191952009-10-11T17:44:00.006+01:002010-02-03T20:17:15.164Z

Although there are already applications allowing Twitter users to post videos, by using extra platforms, such as: Twiddeo and Tweetube, Twitter comes up with a new option to extend its service portofolio, in addition to text tweets: real-time video tweets.This will enable Twitter users to upload brief videos to their profiles directly from their mobile phones, laptops and other devices.Although

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com1tag:blogger.com,1999:blog-1101755409282136598.post-87722090282025435722009-10-08T12:49:00.006+01:002010-02-03T20:18:59.349Z

I saw an interesting picture these days of 2 logos standing next to each other (see below). Although the colours and design concept were different, the overall look implied a similar brand identity: an apple standing for the idea of “freshness”. The first logo, belongs to Australian largest supermarket chain Woolworths (over 780 stores) and its counterpart logo - to Apple. Woolworths changed its

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-83741445209932192762009-09-27T20:06:00.011+01:002010-02-20T00:18:53.811Z

Nowadays Iphone app are becoming more often part of mobile marketing strategies used by companies to reinforce their campaigns' messaging.After over 16 years of dominance on the caffeine market, Starbucks encountered a number of difficulties this year: loss of control over brand identity, quality control issues a.o., dropping 5 places on Interbrands' Best Global Brands 2009 report. Also, for the

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com0tag:blogger.com,1999:blog-1101755409282136598.post-54178240004821158432009-09-14T20:31:00.011+01:002010-02-03T20:19:28.758Z

It appears that 2006 was the year of global social networking upheaval: Facebook, Twitter, MySpace - (US), Tuenti (main Spanish social networking platform), Odnoklassniki & VKontakte (Main Russian portals),etc. In spite of early predictions, social networking platforms continue to show significant popularity growth among both consumer and corporate worlds. Moreover, recent statistics show that

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com3tag:blogger.com,1999:blog-1101755409282136598.post-33864479984761686882009-09-11T12:18:00.013+01:002010-02-03T20:19:58.573Z

Social networks have spread enormously within only the last couple of years. Although Facebook is a global leader(230 million users, acc. to eMarketer), followed by MySpace (130 million), there are still a number of similar online platforms leading locally, such as: StudiVZ(Germany)- over 15 million users, Tuenti(Spain)-around 13 million users (comScore), Skyrock(France)-over 17 millions and

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-20329259261010451832009-09-02T21:11:00.023+01:002010-02-03T20:20:21.453Z

Today brands are facing the challenge of becoming "sociable", or as some analysts describe - "open source brands". This means higher transparency, accessibility and obviously - authenticity. Although new media "pushes" brands to speak to consumers, interact with them or even ask for advice , many executives perceive "being sociable" as an equivalent to "over-exposure", showing fear in front of

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-85670785226261880932009-08-20T23:53:00.016+01:002010-02-03T20:20:56.902Z

Marketers call it "consumers' revolution", advertisers refer to "the age of conversation", academics point at the effect of web 2.0 whereas consumers are simply interacting, more and more.. We hear opinions of products/services from our fiends offline, we then feel "open" to post reviews online on Amazon and eBay, we also gather into groups of interest on social networking sites (MySpace,

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com5tag:blogger.com,1999:blog-1101755409282136598.post-82582818245720935942009-08-12T00:41:00.013+01:002010-02-20T00:19:21.915Z

Today we keep measuring the success of an application by the number of downloads, similar to YouTube spots by the number of hits. They’re meant to offer entertaining content and are usually access free, when advocating /representing a certain brand. How about leading “looking-for-fun” users all the way through to “want-to-buy” consumers? How about the bounce rate? Shall we witness in the future a

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-6403527178684112862009-07-29T21:46:00.021+01:002010-02-20T00:19:45.134Z

Posting videos, pictures, podcasts, wikis a.o. and then sharing it within a matter of seconds has become today a common real-time activity open to everybody interested in "having a say". Likewise, I'm refering to marketers, who are facing a brand-new environment of change, so that TV ads, outdoor posters or press tabloids are no longer the only ways to increase brand awareness. Moreover, what's

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-80887585739655935922009-07-22T00:57:00.021+01:002010-02-03T20:21:54.762Z

We all love watching videos, don't we? Nowadays online tools are making it so much easy to use and to share the content we favour with the others. Long-live YouTube? Well, brands are now on their way to exploring its opportunities and hindrances. That's when viral videos came along...to spread the word, to get in the limelight of public attention and what's next? How does public interest affect

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-43813705159889136202009-07-11T17:29:00.021+01:002010-03-08T08:43:12.914Z

For the first time Jaguar has been using digital platforms in order to make the reveal an "open-door" real-time event for online users interested to watch it live. Even though a main live streaming platform was set up on Jaguar official portal: www.jaguar.com/allnewxj, also additional platforms became available to take over the broadcast stream and offer an embedded link for all interested

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4tag:blogger.com,1999:blog-1101755409282136598.post-50497720928704756272009-07-11T01:46:00.016+01:002010-02-03T20:22:13.651Z

A few weeks earlier, a creative agency in Moscow working on Sprite's new national campaign "Thirst Free!" was witnessing misterious disappearance of their newly crafted posters placed in Moscow underground.Their design was particularly unusual, emulating the emergency kits - boxes with refrigerated Sprite bottles inside. While trying to portray the real image of the bottle, the designers employed

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-81416394843537641342009-07-09T16:38:00.011+01:002010-02-03T20:22:28.591Z

16.00: Arriving at the Gallery! Noise, many people arround and lots of kids performing in front of the Gallery. Could it be organized on the occasion of a new Jaguar XJ launch? If so, then why would it be the kids to welcome the new generation car model? A few questions and I got it! Hill House Prep School were having a Sports' Day at Duke of Yourks, Chelsea, which is a stadium located right in

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-71569642764218452822009-07-08T23:51:00.004+01:002010-02-03T20:22:44.782Z

I visited the gallery last week and though I don't consider myself a specialist in contemporary art, it's always a source for inspiration and creativity. Saatchi Gallery is renowned worldwide for its exquisite taste and interactive approach. All new Jaguar XJ 2010 will be officially revealed globally tomorrow, 9th July, precisely within this gallery. Since the new range of models proposed by

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com2tag:blogger.com,1999:blog-1101755409282136598.post-31471519094907793232009-07-08T21:30:00.006+01:002010-02-03T20:23:03.167Z

How and why is it important for businesses to engage with the media during a crisis?Today, when consumer's voice is becoming louder than ever, companies are struggling on the new platform of a so-called "2-way communication". Some of them disregard consumers, remaining silent and therefore generating even more questions. Innevitably, question marks are pushing harder and an answer becomes a "

Nadyahttp://www.blogger.com/profile/04065007052789922220noreply@blogger.com4